Google Ads management is a service provided by digital marketing agencies or professionals that involves creating, managing, optimizing, and reporting on Google Ads campaigns on behalf of businesses or individuals.

The service typically includes the following activities:

Strategy and planning: The Google Ads management team will work with the client to define campaign goals, target audience, budget, and ad formats.
Keyword research and selection: The team will conduct extensive research to identify relevant keywords that potential customers might use to search for the client's products or services.
Ad creation: The team will create compelling ad copy, headlines, and images that attract clicks and conversions.
Campaign setup: The team will configure the campaign settings, including geographic targeting, ad scheduling, and bidding strategy.
Ongoing campaign management: The team will continuously monitor and optimize the campaign performance, including adjusting bids, adding or removing keywords, and testing new ad variations.
Performance reporting: The team will provide regular reports on the campaign's performance, including metrics such as clicks, impressions, conversions, cost-per-click, and return on investment (ROI).

The goal of Google Ads management is to help businesses achieve their marketing objectives by maximizing the performance of their Google Ads campaigns. By outsourcing this service to experts, businesses can save time and resources while benefiting from the latest digital marketing techniques and tools.