Pay-per-click (PPC) is an online advertising model in which advertisers pay each time a user clicks on one of their ads. It is a way of buying visits to a website, rather than attempting to earn those visits organically through search engine optimization (SEO) or other types of online marketing.
In a PPC advertising campaign, advertisers create ads and select specific keywords or topics that they want their ads to appear for. When a user searches for those keywords or visits a website that displays ads related to those keywords, the ads may be displayed. If the user clicks on an ad, the advertiser is charged a fee based on the amount they bid for that keyword or topic.
PPC ads can appear on search engine results pages (SERPs), social media platforms, and other websites that participate in advertising networks. The goal of a PPC campaign is to attract potential customers to click on an ad and visit the advertiser's website, where they can learn more about the product or service being offered and potentially make a purchase.
PPC can be an effective way to drive targeted traffic to a website and generate leads or sales. However, it requires careful planning, keyword research, and ongoing optimization to ensure that the ads are reaching the right audience and delivering a positive return on investment (ROI) for the advertiser.